One of the things that sets us apart is our ability to wear multiple hats on a job. Makeup and hair is typically something you have to hire someone to do, however we can bundle it all. I have a Cosmetology degree from Rizzieri Aveda School in NJ and can promise a clean and sanitized kit as it was one of my biggest concerns when i’ve worked with Makeup Artists over the past few years. I would often see artists doing unsanitary things that can spread diseases. Did you know that in order to be a “professional” at makeup, you are not required to have a cosmetology license or certificate? Makeup for film or TV in NJ is not regulated the same as Salons and other professional locations which can lead to a lot of sanitization issues, allergic reactions and use of expired product with untrained freelance artists. This was a HUGE motivation in getting back into Hair & Makeup myself along with the fact I felt my style added an element to my art / photography that I had been missing.
With experience doing makeup for both Theater Academy and Photography, I learned many differences between theater and film/ photography makeup that most people don’t think about. Stylists that are able to do avant-garde looks and natural no-makeup looks can often be difficult to find. While I still haven’t picked up SFX, it is one thing I am striving to practice with each creative shoot that I do, but for my own photo sessions I can always throw in a little photoshopped magic.
Dealing with a small business ran by artists means we can offer a one on one, personable experience. We can take the time to answer your questions and do research on your brand and the competition to get a feel for what you need. Our work is also created personally by us as artists instead of a big brand hiring people by the hour to just “get the job done.” We feel strongly that what a business advertises is what the client should receive as a product and unfortunately it’s impossible for a business to promise that if there is a different person working with every client. As a husband and wife team, we also don’t have the overhead that many companies have, which allows us to offer a more complete service for the price. Because of our well rounded jack of all trades approach, we can be considered a one-stop-shop. We can create anything from a simple headshot to a full inclusive product that envelopes everything you would need for a marketing campaign or a brand. The best part for us is that we get to grow with your business as you grow. You aren’t hiring us just to photograph you or your products, but to create entire concepts with our unique vision and style. We can build ideas and sets. We can design photoshoots to speak to the brand you want to convey.
Invesp, a company that helps improve site conversion rates and specializes in statistics (and works with large companies such as ebay) put out the statistic that 22% of products are returned because the product didn’t look like the photo. Most of the time, that is due to poor photography or colors not being correct. With a college degree in photography, we can offer both Studio Lit photography and lifestyle sessions. We have experience specifically in color correcting imagery to be accurate or we can also edit in different styles to match your branded look whether that is light and airy or dark and moody, etc. Your time is worth money. Instead of going through instagram filters trying to make something look decent, you could be creating more of your product or sending out resumes. We have over a decade of experience (Wedding photography alone encompass every part of photography from people, to locations/venues & product and food photography)
We can photograph your headshots and product, create logos and designs and print stationary such as brochures, business cards, menus, magazines, and more. We can design a website (via Showit & Square), write copy for your site, create videos of what you do or interview you, create clips or designs for facebook, instagram, more. While we don’t create all design elements ourselves, we pull from many commercial use sources for fonts, design elements, etc and use them to design. We can offer a monthly service to create whatever it is you need. Do you need someone to photograph your products every month? Every week? Do you need someone to manage your facebook page and create content to share to it? Let us know your concerns and we’ll let you know if we’re a good fit and what custom options we can create for you.
Follow our most recent work on instagram @SerenaStarBeauty